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Privacy Policy

This is the Privacy Policy for Aurum.

We are committed to protecting your personal information and privacy and will take all reasonable measures to do so. We will only keep your personal details for as long as is reasonable for the purpose it was collected, or for as long as we are legally obliged to. Personal information is any information that could be used to identify you as an individual human person.

Under the EU General Data Protection Regulation you have the right to find out what Data we hold about you and ask us to remove it. These rights to access your data can be exercised in accordance with the Act and Regulations.

The type of information and data we collect about you:

1) Personal information you give us when making contact with us in person, by telephone, email, SMS, contact form on our website or via social media applications, and when purchasing a service or product from us. This information may include (but not limited to) your name, address, telephone number, email address, credit or debit card details.

2) Personal Information about you that we may receive includes information from third parties whose services we use or who we work with such as payment or delivery providers, analytic providers, search information providers, sub contractors. We may also receive this information from a third party in the course of making bespoke products for instance, engraving gift items, wedding rings etc.

3) Technical information collected when you visit our website including Information about your visit to our website This information includes, but may not be limited to, your Internet protocol (IP) address, operating system and platform, browser type and version, time zone setting and browser plug in types and versions, and geo location information. This information may be obtained by placing cookies on your device. Please see our Cookie policy for more information and how to block Cookies.

Information collected about your visit to our website includes the URL (Uniform Resource Locators) used to navigate to, through and from our website including but not limited to the time and date of your visit, products or services you have viewed or searched for, the length of time spent on our website and download errors. We use Google Analytics to obtain website usage information and they have a separate Privacy Policy.

The basis for the collection and use of the:

Personal Information that you give us is so that in the course of our legitimate business we are able to fulfill a contract with you, to deal with enquiries or complaints, process payments for goods or services and to process exchanges or refunds. We may also use it to notify you of changes to our Business. Information collected for these purposes will be kept for a reasonable amount of time before being securely destroyed. Some of this information is collected because of legal obligations in the administrative and contractual processes of running our legitimate business and needs to be kept for a specific period of time (no longer than 8 years).

The basis for the collection and use of the:

Personal and Technical Information we collect about you is to administer any contracts we have entered in to with you, to administer our website and social media accounts including data analysis and troubleshooting and to make improvements to our website and its security. This is so that we can keep our website up to date and relevant to you and in the course of our legitimate business, give you the best experience we can whilst you are using our web based media. This information may be collected by placing Cookies on your device (with your consent), or on your browser. Please see our Cookie Policy.

We may share some of your Personal Information in the course of our legitimate business with (but not limited to) providers of payment or delivery services, insurers, subcontractors, or in our administrative and accounting processes, email and sms messaging organizations and providers of IT services (including Analytics and search engine providers). This is so that we can service contracts we may have with you and administer our business and website /social media in an efficient and effective way. We may also share your personal information with a third party who you have nominated to collect items left with us for repair etc. We may share your personal information in order to apply or enforce our website terms of use or our terms and conditions of supply of goods and services. If the need arises we will share your personal information to protect our property or our rights, our safety and that of our customers or others.

We will share personal information we have about you if we have a legal obligation to do so such as for law enforcement purposes or to prevent fraud or criminal activity.<

We do not sell your personal information nor do we use your personal information for marketing purposes. If we have a need in our legitimate business activities to send your personal information outside of the European Economic Area (EEA) we will ensure to the best of our ability that the organisation protects your information to the same high standards set by the EEA. This need may arise, but not limited to, if we are sending goods, at your request, to an address outside the EEA, or if the services ie. payment services, we use transfers personal data or uses call centres outside the EEA. Organisations handling your data in these cases might be HM Revenue and Customs, other Customs or Postal authorities, Global Payments, American Express, Postal or Courier services, IT services.

Cookies Policy

Cookies are small files of letters and numbers that we store on your browser or, with your consent, on your hard drive.

Essential Technical Cookies: These cookies are needed for the operation of our website.

Functional Cookies: These are used to recognize you when you return to our website.

Analytical Cookies: These cookies let us see how many people view our website, what they look at, and how they use our website.

Please note that third parties, including but not limited to, web traffic analysis services may also use Cookies which we have no control over. These Cookies may be Analytical, Performance or Targeting Cookies.

Targeting Cookies: These Cookies allow us to log your visit to our website, any links you follow and the pages you visit. This information may be shared with Lasts for 10 minutes third parties to allow us to improve our website and keep it relevant.

Google has created a tool, that once installed on your browser, will block all Google Analytic cookies. For information and to download the tool please click here. This link will open a new window.

Further information about the Cookies we use and their purpose:

Cookie Origin Name Purpose Time
Google Analytics Utma Distinguishes users and sessions Remains for 2 years on the device
Google Analytics Utmt Throttles request rate Lasts for 10 minutes
Google Analytics Utmb Logs the arrival time and determines new visits and length of visit. Expires after 30 minutes form when its set
Google Analytics Utmc Determines new visits and sessions, logs the end of the visit and calculates exact length of visit. Ends with the session
Google Analytics Utmv Stores visitor level custom variable data 2 years from when set or updated
Google Analytics Utmz

Stores the traffic source or campaign that explains how the user reached the website

6 months from set up or when updated
Google Analytics Ga

Used to distinguish users

Remains for 2 years

You can disable Cookies on your Browser, but doing so may affect the performance of our website.

Should you require any more information regarding your privacy please contact

Cookie and Privacy Policy

Please see our Privacy Policy.


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